Digital marketing and IA. Project number 3151593
Implementation: 2023-2025
The project represented a commitment to educational innovation in the field of marketing and advertising, preparing students for the challenges of today’s digital environment. The integration of AI and a practical approach ensured training tailored to the needs of the job market.
During the first year, the fundamentals of digital marketing and advertising were introduced, as well as the use of basic technological tools. Students worked on campaign planning, market segmentation, and initial data analysis. The key modules covered were:
- Marketing Policies
- Digital Marketing
- Financial and Economic Management
- Technical English
The second year, it was about the use of artificial intelligence applied to marketing, the automation of advertising processes and advanced data analysis. It developed collaborative projects and encouraged creativity in the execution of campaigns. The modules included:
- Product and Service Llançament
- Communication Supports
- Design and Preparation of Communication Material
- Final project